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2022 Speakers

2022 Agenda


The last two years have prompted a rapid adoption of new technologies, as organisations seek to accelerate their digital transformation efforts to adapt to challenging socio-economic conditions. Leveraging technology and data effectively can undoubtedly improve operations and efficiency, but can also bring new risks and unintended consequences. The opening session will examine how to navigate some of these challenges, ensure that transformation serves as a business enabler, and ultimately delivers the positive outcomes we are looking for.

09:15   Welcome and Introduction

Mark Stephen, Journalist & Broadcaster, BBC Scotland


09:25     Being Digital in the age of the Human

Graham Johnston, CEO, Retail & Distribution, Donaldson Group


09:45     The Unwanted Realities of Making an Impact with Data Science

Leanne Fitzpatrick, Director, Data Science, Financial Times


10:05    Leveraging Data to Make More Informed Sustainability Decisions

Ed Mitchard, Co-founder & Chief Scientific Officer, Space Intelligence


10:25    Combined Q&A

10:55     Refreshments and Networking



Session 2 will explore a variety of key topics in a smaller and more interactive breakout setting. The breakouts will be run in longer 30-minute slots across four parallel streams, providing delegates the opportunity to attend two options live. The alternative breakouts will be accessible on-demand post-event.


11:30   First Breakout Option

Breakout options include:

A. What Comes First - Data or Digital?

  • The challenges with data fits & digital transformation

  • Data Strategy - how to plan where you're going

  • What are the common blockers to moving forward?

  • The key drivers to making positive steps forward – engaging your people

  • What are your next steps?

Samantha Rhynas, COO & Head of Data, Effini


B. DT in an International Higher Education Environment

  • The importance of change prioritisation

  • Low Code Automation 

  • Driving continuous improvement

Tricia Moscati, Head of Digital Transformation, Heriot-Watt University

C. Mobility 4.0, straight or dead ahead

  • Navigating public transport challenges and driving modernisation

  • How technological maturity is transforming public transport

  • How can mobility analytics optimise public transport?

  • Zeroing in on autonomous public transit

Hristo Popov, Founder & CBDO, Theoremus


D. Driving Digital Transformation: Effective People Centred Change

  • As individuals we find sustained change difficult. How many New Year's resolutions have you had lasting success with, or how many gym memberships have you cancelled?

  • Meaningful, sustained, transformative change is difficult and it is no different for organisations, in fact it is harder because of scale and the numerous individuals involved.

  • So how do you ensure that teams and the individuals within those teams are ready, able and willing to adopt change and how can you make sure that change is long-lasting?

  • Embed change at scale, by putting people at the centre of change.

Michael McGowan, Regional Delivery Lead, BJSS

& Dr Craig W. Docherty, Business Analyst & Product Owner, BJSS

12:00   Transition

12:10   Second Breakout Option

Breakout options include:

ESimplifying the Hybrid Experience

  • The challenges and complexities that hybrid working presents

  • Organisational culture, effective collaboration, the potential impact on productivity and the costs that are associated with Hybrid working

  • Technology that solves the challenges

Bryan Peddie, Product Marketing Manager, RingCentral

F. Data: the unsung hero (and villain) of digital transformation

  • What does data have to do with digital transformation?

  • Why is data an underlying cause of so many troubles with digital transformation?

  • How can digital transformation leaders get higher ROI through better use of their data, including AI? (told through concrete examples)

Shaun McGirr, EMEA Regional VP of AI Strategy, Dataiku

G. SASE as an Enabler for your Digital Strategy

  • What is SASE and the challenges being addressed

  • Where to Start and Key Considerations

  • Two Use Cases for SASE Explained

  • A short demo of one use case

Joe O'Gorman, SASE Solution Specialist, Cisco


​12:40    Lunch & Networking



The afternoon session will explore practical examples of digital transformation in practice. Featuring insights from across the retail, public and advertising sectors, speakers will illustrate how technology is helping to reduce friction, drive efficiency and reshape the future of engagement and experience.


13:30  New Look Digital Transformation: Re-building digitally from the Ground Up

Ed Alford, Chief Technology Officer, New Look


13:50   Putting Customers at the Heart of Digital Service Transformation

Nicola Harvey, Chief Officer - Director Customer & Digital Services, City of Edinburgh Council


14:10   Advertising in the Metaverse: Transforming Interactive Engagement

Chris Wright, Technical Advisor, AdInMo


14:30    Combined Q&A


15:00     Close of Session


15:00     Networking Drinks Reception


16:30     Close of Conference

2022 Sponsors and Exhibitors


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