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5th Annual Digital Transformation Summit

 Wednesday 28th October 2020 
 Virtual Event 

The Summit 

Organisations are changing, the rapid pace of the digital world has necessitated a fundamental shift in mindset. Digital has disintermediated markets; disrupted organisational structures, created new risks and new revenue streams and fundamentally altered the way businesses engage with their customer.


The most influential companies of our age share a common ability to understand two things effectively: people and technology. In these exciting and turbulent times, success is increasingly defined by the ability to respond to the fast changing digital landscape, and exceed the expectations of the people we serve.


DT2020 will contextualise the key technology trends and industry disruption, while exploring the underlying process of organisational change. The conference is geared towards senior technologists and digital leaders, providing an insightful peer-led environment and a valuable forum for knowledge exchange, discussion and high-level networking.


Core themes:


•    Landscape: Key Trends, Technology Evolution, Consumer Expectation
•    Process: Strategy, Structure, Lean, Agile, DevOps
•    Engagement: Marketing, CRM, Social Media, Content, Authenticity
•    Design: Customer Centricity, UX, UI, Functionality
•    Disruptive tech: Analytics, AI, ML, Voice, Blockchain 
•    People: Culture, Collaboration, Leadership, Empowerment, Values

 

2020 Sponsors & Exhibitors 

Sponsors

Exhibitors 

DARE Logo + Strap RGB.png
 

About DIGIT

DIGIT has rapidly grown into the largest independent business technology community in Scotland. We run an extensive series of conferences focused on core areas of emerging technology, Digital and IT. We now provide news, views and opinion via www.digit.fyi to over 30,000 users monthly

The events provide a unique platform for knowledge exchange, drawing stakeholders together to explore best practice, technological innovation and business outcomes. Our conferences attract a senior delegate following and have become renowned as an important forum for high-level networking.

 
 

2020 Speakers

Senior Engineering Manager, Monzo
CCO, Fjord
CDO, Digital Office, Scottish Local Government
President: X-Practice, Weber Shandwick
CTO, Lingo24
Managing Director
Border Crossing UX
CEO, Topolytics
Author & Sustainability Strategist
Business Developer, WSP Sweden & Adjunct Professor, LTU
Transformation Advisor, Bridgeall
Journalist & Broadcaster, BBC Scotland
Founder, DIGIT
Show More
 

2020 Agenda

 

 

Currently under revision.

 

08:30   Registration & Networking

 

SESSION 1 

The opening session will explore the defining digital trends of 2020 and consider the impact they are having on companies, customers and the wider market landscape. The focus will then turn to look at how organisations are transforming; illustrating where digital technology and organisational change is being leveraged to drive innovation and outcomes from within.

09:20    Welcome and Introduction
Mark Stephen, Journalist & Broadcaster, BBC Scotland

09:35    2020 Landscape: 7 Trends Shaping our Future
Mark Curtis, Chief Client Officer & Co-Founder, Fjord

09:55    Making it Count: Driving Digital Impact
Martyn Wallace, CDO, Digital Office, Scottish Local Government 

10:15    People-first Engineering Management
Sally Lait, Senior Engineering Manager, Monzo

10:35    Q&A


11:05    Refreshments & Networking 

SESSION 2

Session 2 will explore key digital trends in a smaller group environment. Four breakout sessions will be run in parallel and then repeated, providing delegates the opportunity to attend TWO of the options on offer.


11:40    Breakout session 1
12:10    Transition
12:15    Breakout Session 2

A. Is Your Workplace Modern & Intelligent?

  • The signals that something is wrong - the malaise of pre-digital workplaces

  • Key building blocks of a Modern Intelligent Workplace – technology, people, culture and leadership

  • Implementation - ‘getting there’, overcoming the barriers to change

  • Evaluate your organisation’s readiness to become a Modern Intelligent Workplace; the strategic gap between where you are and where you could be

 

Dr Stephen Beer  - Managing Director, Bridgeall

Dr Jim Hamill  - Transformation Advisor, Bridgeall

B. Can digital assistants drive my transformation agenda?

 

  • Can bots really save you money, relieve staff pressure and augment the customer experience?

  • Are customers ready for digital assistants? It’s not if but when?

  • Treat your new bot like an employee - with regular performance reviews!

 

Richard Wainwright - Director of Product, Maintel

C. Building Digital Products: You don’t know what you need, until you need it!

  • Lessons from the front: taking clients on a journey from what they think they want to what they know they need.

  • How to avoid writing bad digital product briefs

  • What you can do to ensure product success

Ben Hutton - Managing Director, xDesign

 

D. Honouring the system: Experience Design in complex contexts

 

  • Using recent examples from US based life sciences company Agilent, this session will explore design tools and applications to aid cultural, colleague and service transformation

  • How does design fit with complex organisational systems, cultures and services?

  • Where do you start and how can design tools be used to enable rapid and sustainable transformation?

 

Kirsty Bell - CX Principal, Nile


12:45    Lunch, Exhibition & Networking

SESSION 3
This session will provide an opportunity to attend a longer case study presentation on a specific area of interest. These will cover three distinct sectors and specialisms; Customer Experience, Artificial Intelligence and Design Automation. The three streams will be run in parallel and delegates will select ONE of the three options to attend.

13:35   Stream 1. Mapping Success: Driving Positive Customer Outcomes and Experience

  • Discover how the changes in IT and digital are affecting customer behaviour and expectations

  • Define the cross-channel customer experience and what people think, feel and do at each stage of their journey

  • Collaboratively design your future to  minimise risks and maximise ROI

  • Test and measure your success with meaningful data and customer feedback 

  • Deliver organisational efficiency and better customer outcomes by embedding a user centred culture in your organisation

Esther Stringer, Managing Director, Border Crossing UX

13:35   Stream 2. Using AI to Solve Real Business Problems
•    Lingo24’s business challenges and why we’ve turned to AI
•    Impact of using AI to automate key business processes
•    Where do we see AI/ML heading? 
•    How can you get started with AI?


David Meikle, CTO, Lingo24

13:35   Stream 3. The New Black: Design Automation Facilitating Business Development
•    Societal change brings new expectations from clients 
•    Business model development to meet these expectations
•    How this business model development goes with production strategies and systematic service design
•    How automation and AI can facilitate this service design 
•    The use of manufacturing logic in service design


Dan Engström, Business Developer, WSP Sweden & Adjunct Professor LTU


14:10    Transition

SESSION 4
Organisational expectations are changing: in the last decade we have seen a significant shift in consumer attitudes, while the growth of social media has fuelled increased scrutiny of brand values, trust and ethical responsibility. The closing session will explore how organisations communicate in the digital age, and how technology and transformation can be leveraged to drive positive outcomes and help tackle the most critical issue of our time, sustainability.


14:15    Communication in the Age of Intelligence
Hugh Bailie, President: X Practice, Weber Shandwick

14:30    Leveraging Digital Transformation for Sustainable Improvement
Michael Groves, CEO, Topolytics

14:45    Closing Q&A Panel


•    Betsy Reed, Author & Sustainability Strategist
•    Esther Stringer, Managing Director, Border Crossing UX
•    David Meikle, CTO, Lingo24
•    Michael Groves, CEO, Topolytics
•    Hugh Bailie, President: X Practice, Weber Shandwick

15:25    Closing Remarks


15:30    Networking Drinks Reception

16:30    Close of Conference

*The conference agenda is provisional and subject to revision. 
 

Catchpell House

Carpet Lane

Edinburgh

EH6 6SS

Tel: 0131 553 9381

https://digit.fyi/

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