5th Annual Digital Transformation Summit
Thursday 26th March 2020
Dynamic Earth, Edinburgh
Organisations are changing, the rapid pace of the digital world has necessitated a fundamental shift in mindset. Digital has disintermediated markets; disrupted organisational structures, created new risks and new revenue streams and fundamentally altered the way businesses engage with their customer.
The most influential companies of our age share a common ability to understand two things effectively: people and technology. In these exciting and turbulent times, success is increasingly defined by the ability to respond to the fast changing digital landscape, and exceed the expectations of the people we serve.
DT2020 will contextualise the key technology trends and industry disruption, while exploring the underlying process of organisational change. The conference is geared towards senior technologists and digital leaders, providing an insightful peer-led environment and a valuable forum for knowledge exchange, discussion and high-level networking.
• Landscape: Key Trends, Technology Evolution, Consumer Expectation
• Process: Strategy, Structure, Lean, Agile, DevOps
• Engagement: Marketing, CRM, Social Media, Content, Authenticity
• Design: Customer Centricity, UX, UI, Functionality
• Disruptive tech: Analytics, AI, ML, Voice, Blockchain
• People: Culture, Collaboration, Leadership, Empowerment, Values
2020 Sponsors & Exhibitors
DIGIT has rapidly grown into the largest independent business technology community in Scotland. We run an extensive series of conferences focused on core areas of emerging technology, Digital and IT. We now provide news, views and opinion via www.digit.fyi to over 30,000 users monthly
The events provide a unique platform for knowledge exchange, drawing stakeholders together to explore best practice, technological innovation and business outcomes. Our conferences attract a senior delegate following and have become renowned as an important forum for high-level networking.
Sally LaitSenior Engineering Manager, Monzo
Mark CurtisCCO, Fjord
Martyn WallaceCDO, Digital Office, Scottish Local Government
Hugh BailliePresident: X-Practice, Weber Shandwick
David MeikleCTO, Lingo24
Esther StringerManaging Director
Border Crossing UX
Michael GrovesCEO, Topolytics
Betsy ReedAuthor & Sustainability Strategist
Dan EngströmBusiness Developer, WSP Sweden & Adjunct Professor, LTU
Dr. Jim HamillTransformation Advisor, Bridgeall
Mark StephenJournalist & Broadcaster, BBC Scotland
Ray BuggFounder, DIGIT
Thursday 26th March 2020
08:30 Registration & Networking
The opening session will explore the defining digital trends of 2020 and consider the impact they are having on companies, customers and the wider market landscape. The focus will then turn to look at how organisations are transforming; illustrating where digital technology and organisational change is being leveraged to drive innovation and outcomes from within.
09:20 Welcome and Introduction
Mark Stephen, Journalist & Broadcaster, BBC Scotland
09:35 2020 Landscape: 7 Trends Shaping our Future
Mark Curtis, Chief Client Officer & Co-Founder, Fjord
09:55 Making it Count: Driving Digital Impact
Martyn Wallace, CDO, Digital Office, Scottish Local Government
10:15 People-first Engineering Management
Sally Lait, Senior Engineering Manager, Monzo
11:05 Refreshments & Networking
Session 2 will explore key digital trends in a smaller group environment. Four breakout sessions will be run in parallel and then repeated, providing delegates the opportunity to attend TWO of the options on offer.
11:40 Breakout session 1
12:15 Breakout Session 2
A. Is Your Workplace Modern & Intelligent?
The signals that something is wrong - the malaise of pre-digital workplaces
Key building blocks of a Modern Intelligent Workplace – technology, people, culture and leadership
Implementation - ‘getting there’, overcoming the barriers to change
Evaluate your organisation’s readiness to become a Modern Intelligent Workplace; the strategic gap between where you are and where you could be
Dr Stephen Beer - Managing Director, Bridgeall
Dr Jim Hamill - Transformation Advisor, Bridgeall
B. Can digital assistants drive my transformation agenda?
Can bots really save you money, relieve staff pressure and augment the customer experience?
Are customers ready for digital assistants? It’s not if but when?
Treat your new bot like an employee - with regular performance reviews!
Richard Wainwright - Director of Product, Maintel
C. Building Digital Products: You don’t know what you need, until you need it!
Lessons from the front: taking clients on a journey from what they think they want to what they know they need.
How to avoid writing bad digital product briefs
What you can do to ensure product success
Ben Hutton - Managing Director, xDesign
D. Honouring the system: Experience Design in complex contexts
Using recent examples from US based life sciences company Agilent, this session will explore design tools and applications to aid cultural, colleague and service transformation
How does design fit with complex organisational systems, cultures and services?
Where do you start and how can design tools be used to enable rapid and sustainable transformation?
Kirsty Bell - CX Principal, Nile
12:45 Lunch, Exhibition & Networking
This session will provide an opportunity to attend a longer case study presentation on a specific area of interest. These will cover three distinct sectors and specialisms; Customer Experience, Artificial Intelligence and Design Automation. The three streams will be run in parallel and delegates will select ONE of the three options to attend.
13:35 Stream 1. Mapping Success: Driving Positive Customer Outcomes and Experience
Discover how the changes in IT and digital are affecting customer behaviour and expectations
Define the cross-channel customer experience and what people think, feel and do at each stage of their journey
Collaboratively design your future to minimise risks and maximise ROI
Test and measure your success with meaningful data and customer feedback
Deliver organisational efficiency and better customer outcomes by embedding a user centred culture in your organisation
Esther Stringer, Managing Director, Border Crossing UX
13:35 Stream 2. Using AI to Solve Real Business Problems
• Lingo24’s business challenges and why we’ve turned to AI
• Impact of using AI to automate key business processes
• Where do we see AI/ML heading?
• How can you get started with AI?
David Meikle, CTO, Lingo24
13:35 Stream 3. The New Black: Design Automation Facilitating Business Development
• Societal change brings new expectations from clients
• Business model development to meet these expectations
• How this business model development goes with production strategies and systematic service design
• How automation and AI can facilitate this service design
• The use of manufacturing logic in service design
Dan Engström, Business Developer, WSP Sweden & Adjunct Professor LTU
Organisational expectations are changing: in the last decade we have seen a significant shift in consumer attitudes, while the growth of social media has fuelled increased scrutiny of brand values, trust and ethical responsibility. The closing session will explore how organisations communicate in the digital age, and how technology and transformation can be leveraged to drive positive outcomes and help tackle the most critical issue of our time, sustainability.
14:15 Communication in the Age of Intelligence
Hugh Bailie, President: X Practice, Weber Shandwick
14:30 Leveraging Digital Transformation for Sustainable Improvement
Michael Groves, CEO, Topolytics
14:45 Closing Q&A Panel
• Betsy Reed, Author & Sustainability Strategist
• Esther Stringer, Managing Director, Border Crossing UX
• David Meikle, CTO, Lingo24
• Michael Groves, CEO, Topolytics
• Hugh Bailie, President: X Practice, Weber Shandwick
15:25 Closing Remarks
15:30 Networking Drinks Reception
16:30 Close of Conference
*The conference agenda is provisional and subject to revision.
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We regret to advise that the Digital Transformation Summit scheduled for 26 March will be postponed.
With an increasing number of confirmed cases of Covid-19 and the Government’s updated advice on social distancing measures, we believe this is the only sensible course of action to pursue. The event will be rescheduled for 15th October 2020, and we will announce any revisions to the conference programme closer to the date. No action is required from those currently registered - we will be in touch closer to the new date.
Apologies to all delegates and stakeholders for any inconvenience caused, and thank you to the sponsors, speakers and management team at Dynamic Earth for their understanding and ongoing support. Stay tuned on our social media channels for future event updates and our website for technology news.
If you have any questions, you can reach our team on email@example.com
About DT2020 Registration
Digital Transformation Summit 2020 is an end-user event with a criteria for free attendance Please read before registering.
This event is free to attend only for IT/Digital personnel working in the end user market (e.g. CIO’s, CDO’s, IT Directors, IT Managers, Transformation Directors, ‘Heads’ of Digital, Security, Architecture, Infrastructure etc).
If you are outwith this criteria, or work for an organisation which sells IT/Digital/Marketing services (a vendor) or consultancy or recruitment, business development etc. a £199 + VAT delegate fee applies for this one day event.
Delegate Terms and Conditions
The online booking form constitutes a legally binding agreement. We cannot be held responsible for the non-arrival of registration information.
Cancellations must confirmed in writing by 5pm 24th March 2020 by filling out the DT2020 official cancellation form here
Substitutions will be accepted if notified in writing before the event. It may be necessary for reasons beyond the control of the organisers to alter the content and the timing of the programme or the identity of the speakers. Where conferences are free to attend, a £99 + VAT charge will be levied should the delegate fail to attend on the day and not notify the organisers before the specified time & date.
The personal information provided by you will be held on a database by DIGIT and will be not be shared with exhibitors, sponsors and supporting organisations of the conference unless permission is granted at the point of registration via the opt in box.
If you do not wish your details to be used for this purpose, please do not check the box on the registration form. For more information and any further enquiries please email firstname.lastname@example.org
For sponsorship enquiries, please contact Ray Bugg - email@example.com or 0131 553 9381.